GBA Entrepreneurs Alliance Co-hosts HK's First World Brand Conference Dr. Jonathan Choi Proposes HK as Permanent Host for "World Brand Day".
Amid an increasingly complex global landscape, it is crucial to establish independent brand evaluation, certification systems, and intellectual property protection mechanisms. The inaugural Hong Kong World Brand Conference and the inauguration ceremony of the International Academy of Brand Science were held on July 8, 2025, at the Wan Chai Convention and Exhibition Centre.In his speech at the event, Mr. John Lee, Chief Executive of HKSAR, emphasized Hong Kong's role as both a "super connector" and a "super value-adder," facilitating the global expansion of mainland brands and contributing to the China's vision of becoming a brand powerhouse. He also reaffirmed the HKSAR government's commitment to upholding the city's robust intellectual property protection regime, positioning Hong Kong as a regional hub for IP trade and providing an enhanced regulatory environment for brand transactions between the mainland and international markets.
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