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Amid an increasingly complex global landscape, it is crucial to establish independent brand evaluation, certification systems, and intellectual property protection mechanisms. The inaugural Hong Kong World Brand Conference and the inauguration ceremony of the International Academy of Brand Science were held on July 8, 2025, at the Wan Chai Convention and Exhibition Centre.In his speech at the event, Mr. John Lee, Chief Executive of HKSAR, emphasized Hong Kong's role as both a "super connector" and a "super value-adder," facilitating the global expansion of mainland brands and contributing to the China's vision of becoming a brand powerhouse. He also reaffirmed the HKSAR government's commitment to upholding the city's robust intellectual property protection regime, positioning Hong Kong as a regional hub for IP trade and providing an enhanced regulatory environment for brand transactions between the mainland and international markets.
The Conference was co-organized by the International Academy of Brand Science, Guangdong-HK-Macao Bay Area Entrepreneurs Alliance, and International Brand Network.The event was attended by distinguished guests including Li Yongsheng, Deputy Commissioner of the Chinese Ministry of Foreign Affairs in Hong Kong; Dr. Jonathan Choi, Chairman of the International Academy of Brand Science and Guangdong-HK-Macao Bay Area Entrepreneurs Alliance; Lü Feng, Deputy Director of the Economic Affairs Department of the Liaison Office of the Central People's Government in Hong Kong; Tsang Chi-shing, Acting Director of Intellectual Property of the HKSAR; and Vincent HS Lo, Chairman of the Hong Kong Trade Development Council. Nearly 500 participants, including entrepreneurs from China and abroad, consuls general stationed in Hong Kong, and leaders of business associations, also attended the conference.
Dr. Jonathan Choi, Chairman of the International Academy of Brand Science and Guangdong-HK-Macao Bay Area Entrepreneurs Alliance, outlined a three-pronged strategy to develop Hong Kong into an international brand hub in his keynote speech:
1、Establishing Hong Kong as the permanent host city for "World Brand Day"；
2、Promoting the launch of a "World Brand & IP Trade Fair" in Hong Kong；
3、Creating world-class brand evaluation and certification systems along with intellectual property protection mechanisms, while publishing Hong Kong-branded industry rankings.
The inauguration ceremony of the International Academy of Brand Science was held during the event. The Academy's leadership team consists of Dr. Jonathan Choi as Chairman of the Board, Academician Zhong Nanshan of the Chinese Academy of Engineering as Honorary Chairman of the Expert Academic Committee, and Qiu Jianxin, Standing Committee Member of the CGCC and Chairman of China Products Company, as Council Chairman.
At the conference, the International Academy of Brand Science released its "Top 100 Chinese Global Brand Pioneers" list.
