Aliance News

World Brand Day Established in Hong Kong.

The Second World Brand Conference and the Ceremony for the Establishment of World Brand Day in Hong Kong were grandly held at the Four Seasons Hotel Hong Kong on May 10. The conference announced the Hong Kong Declaration of the World Brand Conference.




Chief Executive John Lee Ka-chiu stated that the Hong Kong Special Administrative Region government actively supports mainland enterprises and brands in expanding globally, leveraging Hong Kong's international platform to facilitate their overseas business development.



Dr. Jonathan Choi, Member of the Standing Committee of the National Committee of the Chinese People's Political Consultative Conference and Chairman of the International Brand Science Academy Board, emphasized in his speech that the establishment of World Brand Day in Hong Kong is both an honor and a mission.



The conference also released the "Top 100 Chinese Brands with Global Competitiveness" list.